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Carlos Herencia

Carlos Herencia

Carlos Herencia

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I'm passionate about creating identities and content that not only look great but leave a lasting impact. After years of branding and campaigns, I've learned that design truly shines when it combines strategy, experience, and results. Today, I explore how artificial intelligence amplifies creativity, turns data into insights, and takes every project one step further.

I'm passionate about creating identities and content that not only look great but leave a lasting impact. After years of branding and campaigns, I've learned that design truly shines when it combines strategy, experience, and results. Today, I explore how artificial intelligence amplifies creativity, turns data into insights, and takes every project one step further.

DESIGN & MULTIMEDIA

DESIGN & MULTIMEDIA

  • Photoshop · Illustrator · InDesign · Lightroom · Premiere Pro · After Effects · Figma · Framer · CapCut · Affinity ·

  • Photoshop · Illustrator · InDesign · Lightroom · Premiere Pro · After Effects · Figma · Framer · CapCut · Affinity ·

CONTENT STRATEGY

CONTENT STRATEGY

  • Meta Business Suite · TikTok Creator Tools · Metricool · Hootsuite · Google Analytics · WordPress · Mailchimp ·

  • Meta Business Suite · TikTok Creator Tools · Metricool · Hootsuite · Google Analytics · WordPress · Mailchimp ·

ARTIFICIAL INTELLIGENCE

ARTIFICIAL INTELLIGENCE

  • ChatGPT · Claude · Perplexity · Flora · Figma Weave · Magnific · Higgsfield · Midjourney ·

  • ChatGPT · Claude · Perplexity · Flora · Figma Weave · Magnific · Higgsfield · Midjourney ·

Contact me

Download CV

PROJECTS

PROJECTS

PROJECTS

Each project is a conversation between strategy and aesthetics. I have collaborated with diverse brands, agencies, and creative teams, developing identities, campaigns, and content that connect with their audiences.

Each project blends strategy and aesthetics. I’ve worked with diverse brands and teams to create identities, campaigns, and content that truly connect.

Performance Creative for D2C Brands

Static ads for D2C eCommerce brands on Meta and TikTok. I work from a strategist's brief and each client's brand book, holding fonts, colour and voice exactly while the layout carries the selling. One message per ad, a clear hierarchy, and a value proposition legible at feed size. Concepts are built as variations so results can point to what to make next.

Performance Creative for D2C Brands

On social media, everything changes instantly. I transform data and trends into purposeful content, combining analysis and creativity to achieve real impact.

Generative AI Workflow for Product Photography

A reusable node workflow that turns a client's product photo into ready-to-use photography. The product photo is a fixed reference node, so the product, its shape and its labels stay accurate and constant in every image. Each prompt node turns one scene from the client's brief into a shot, and every prompt runs through different AI models in parallel to compare the results side by side.

Generative AI Workflow for Product Photography

On social media, everything changes instantly. I transform data and trends into purposeful content, combining analysis and creativity to achieve real impact.

System Workflow 🔍

Generative AI Workflow for Brand Characters

A reusable node workflow that builds a consistent character for a brand. Separate nodes control age, physical traits, ethnicity and attitude, and they combine into one character sheet. The character sheet, the product sheets and the logo connect as references to each scene node. The face, fit and branding stay locked across every image.

Generative AI Workflow for Brand Characters

On social media, everything changes instantly. I transform data and trends into purposeful content, combining analysis and creativity to achieve real impact.

System Workflow 🔍

Art Direction in Midjourney

Hyperrealistic images, directed like a photo shoot. I start with references and moodboards, then brainstorm with my preferred LLMs to turn them into precise prompts. In Midjourney, I direct and refine each image (the light, lens, colour, skin texture and composition) until it reads as a real photograph.

Social Media with Creative Direction

In social media, everything moves fast, and if you don’t know how to position yourself, you get lost in the crowd. I analyze metrics, spot trends, and define each brand’s visual voice to create coherent and fresh content. I design, direct, and optimize campaigns that blend creativity and data to deliver real results and audience connection.

Social Media with Creative Direction

Selección de trabajos en Posts, Stories y Reels para marcas diversas. Creatividad, impacto visual y engagement orientado a resultados.

Video Direction and Editing

In vertical format, you must capture attention from the very first second. That’s why I design and direct videos that connect instantly and reflect the brand’s identity. I write scripts, coordinate cameras and talent, and handle editing to create pieces designed to stand out on Instagram and TikTok. Each video combines rhythm, purpose, and aesthetics to turn views into real impact.

Video Direction and Editing

I design and direct videos that connect instantly and reflect the brand’s identity. From scripting, cameras, to editing, I create pieces designed to stand out on Instagram and TikTok. Each video combines rhythm, purpose, and aesthetics to turn views into real impact.

REPRODUCE UN VIDEO DE MUESTRA ·

Identity Creation and Brand Strategy

A brand is not designed; it is built from a purposeful idea. Every project begins with a quest: to understand what makes it unique and how it wants to be remembered. From that essence, I develop a solid and flexible visual identity, capable of adapting to any format without losing authenticity.

The best ideas are
born when we combine

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Shall we talk?

Shall we talk?

ce.herencia@gmail.com

+34 620 75 00 28

carlosherencia47

Let's connect and become an unstoppable team.

Let's connect and become an unstoppable team.

PORTFOLIO 2026

PORTFOLIO 2026

Carlos Herencia

Carlos Herencia

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