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Carlos Herencia

Carlos Herencia

Carlos Herencia

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I'm passionate about creating identities and content that not only look great but leave a lasting impact. After years of branding and campaigns, I've learned that design truly shines when it combines strategy, experience, and results. Today, I explore how artificial intelligence amplifies creativity, turns data into insights, and takes every project one step further.

I'm passionate about creating identities and content that not only look great but leave a lasting impact. After years of branding and campaigns, I've learned that design truly shines when it combines strategy, experience, and results. Today, I explore how artificial intelligence amplifies creativity, turns data into insights, and takes every project one step further.

DESIGN & MULTIMEDIA

DESIGN & MULTIMEDIA

  • Photoshop · Illustrator · InDesign · Lightroom · Premiere Pro · After Effects · Figma · Framer · CapCut · Affinity ·

  • Photoshop · Illustrator · InDesign · Lightroom · Premiere Pro · After Effects · Figma · Framer · CapCut · Affinity ·

CONTENT STRATEGY

CONTENT STRATEGY

  • Meta Business Suite · TikTok Creator Tools · Metricool · Hootsuite · Google Analytics · WordPress · Mailchimp ·

  • Meta Business Suite · TikTok Creator Tools · Metricool · Hootsuite · Google Analytics · WordPress · Mailchimp ·

ARTIFICIAL INTELLIGENCE

ARTIFICIAL INTELLIGENCE

  • ChatGPT · Midjourney · DALL·E 3 · Google AI Studio · Microsoft Copilot · Perplexity ·

  • ChatGPT · Midjourney · DALL·E 3 · Google AI Studio · Microsoft Copilot · Perplexity ·

Contact me

Contact me

Download CV

Download CV

PROJECTS

PROJECTS

PROJECTS

Each project is a conversation between strategy and aesthetics. I have collaborated with diverse brands, agencies, and creative teams, developing identities, campaigns, and content that connect with their audiences.

Each project blends strategy and aesthetics. I’ve worked with diverse brands and teams to create identities, campaigns, and content that truly connect.

Social Media with Creative Direction

In social media, everything moves fast, and if you don’t know how to position yourself, you get lost in the crowd. I analyze metrics, spot trends, and define each brand’s visual voice to create coherent and fresh content. I design, direct, and optimize campaigns that blend creativity and data to deliver real results and audience connection.

Social Media with Creative Direction

On social media, everything changes instantly. I transform data and trends into purposeful content, combining analysis and creativity to achieve real impact.

Social Media with Creative Direction

In social media, everything moves fast, and if you don’t know how to position yourself, you get lost in the crowd. I analyze metrics, spot trends, and define each brand’s visual voice to create coherent and fresh content. I design, direct, and optimize campaigns that blend creativity and data to deliver real results and audience connection.

Video Direction and Editing

In vertical format, you must capture attention from the very first second. That’s why I design and direct videos that connect instantly and reflect the brand’s identity. I write scripts, coordinate cameras and talent, and handle editing to create pieces designed to stand out on Instagram and TikTok. Each video combines rhythm, purpose, and aesthetics to turn views into real impact.

Video Direction and Editing

I design and direct videos that connect instantly and reflect the brand’s identity. From scripting, cameras, to editing, I create pieces designed to stand out on Instagram and TikTok. Each video combines rhythm, purpose, and aesthetics to turn views into real impact.

Video Direction and Editing

In vertical format, you must capture attention from the very first second. That’s why I design and direct videos that connect instantly and reflect the brand’s identity. I write scripts, coordinate cameras and talent, and handle editing to create pieces designed to stand out on Instagram and TikTok. Each video combines rhythm, purpose, and aesthetics to turn views into real impact.

REPRODUCE UN VIDEO DE MUESTRA ·
REPRODUCE UN VIDEO DE MUESTRA ·
REPRODUCE UN VIDEO DE MUESTRA ·

Identity Creation and Brand Strategy

A brand is not designed; it is built from a purposeful idea. Every project begins with a quest: to understand what makes it unique and how it wants to be remembered. From that essence, I develop a solid and flexible visual identity, capable of adapting to any format without losing authenticity.

Identity Creation and Brand Strategy

A brand is not designed; it is built from a purposeful idea. Every project begins with a quest: to understand what makes it unique and how it wants to be remembered. From that essence, I develop a solid and flexible visual identity, capable of adapting to any format without losing authenticity.

Identity Creation and Brand Strategy

A brand is not designed; it is built from a purposeful idea. Every project begins with a quest: to understand what makes it unique and how it wants to be remembered. From that essence, I develop a solid and flexible visual identity, capable of adapting to any format without losing authenticity.

Generative AI

Creativity thrives when technology becomes a powerful partner. I harness generative AI to produce visual content that pushes the boundaries of design, exploring new combinations, styles, and concepts that once demanded extensive time. Each piece is crafted to reflect the brand’s identity, transforming ideas into compelling visuals while streamlining workflows without sacrificing intent or coherence.

Generative AI

Creativity thrives when technology becomes a powerful partner. I harness generative AI to produce visual content that pushes the boundaries of design, exploring new combinations, styles, and concepts that once demanded extensive time. Each piece is crafted to reflect the brand’s identity, transforming ideas into compelling visuals while streamlining workflows without sacrificing intent or coherence.

Generative AI

Creativity thrives when technology becomes a powerful partner. I harness generative AI to produce visual content that pushes the boundaries of design, exploring new combinations, styles, and concepts that once demanded extensive time. Each piece is crafted to reflect the brand’s identity, transforming ideas into compelling visuals while streamlining workflows without sacrificing intent or coherence.

Editorial Design

I transform content into clear and memorable publications. I develop layouts that organize information and reinforce the brand’s identity. Each printed piece is crafted with focus on structure, readability, and rhythm, creating coherent works that communicate with precision and style.

Editorial Design

I transform content into clear and memorable publications. I develop layouts that organize information and reinforce the brand’s identity. Each printed piece is crafted with focus on structure, readability, and rhythm, creating coherent works that communicate with precision and style.

Editorial Design

I transform content into clear and memorable publications. I develop layouts that organize information and reinforce the brand’s identity. Each printed piece is crafted with focus on structure, readability, and rhythm, creating coherent works that communicate with precision and style.

Label and Packaging Design

The product is a brand’s first conversation with its audience. I design labels and packaging that communicate both identity and functionality. Packaging becomes an identity vehicle that speaks for the brand even before it is opened.

Label and Packaging Design

The product is a brand’s first conversation with its audience. I design labels and packaging that communicate both identity and functionality. Packaging becomes an identity vehicle that speaks for the brand even before it is opened.

Label and Packaging Design

The product is a brand’s first conversation with its audience. I design labels and packaging that communicate both identity and functionality. Packaging becomes an identity vehicle that speaks for the brand even before it is opened.

The best ideas are
born when we combine

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Shall we talk?

Shall we talk?

ce.herencia@gmail.com

+34 620 75 00 28

carlosherencia47

Let's connect and become an unstoppable team.

Let's connect and become an unstoppable team.

PORTFOLIO 2025

PORTFOLIO 2025

Carlos Herencia

Carlos Herencia

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